Craig Silliphant is a creative, collaborative advertising partner who is always willing to look at new perspectives.  He is willing to work with my creative material and refine it into concise, meaningful and provoking ad messages.

- Melanie Boldt, Pine View Farms & Soulieo Foods


Every day, advertisers pay hundreds of thousands of dollars for airtime and ad space, yet they often don’t realize that an effective message is the most important part of the advertising process.

I know, I know, you’re thinking, “that’s the other guys, not me.” Right?

Wrong.

In fact, many business owners are uniquely unqualified to write about their
business. They ‘sing in the shower,’ giving people information they don’t need, while
missing key points that would influence them.

“For all your widget needs!” “Your one stop superstore!” “Service and Selection!”

Enter Thoughtlab Media (you knew we were going somewhere with all this, didn’t
you?). Director Craig Silliphant and his team have a wealth of experience working to
tailor messages that don’t ‘sing in the shower,’ and yet, still retain the feeling of the
business as the owner wants to portray it.

Silliphant has written advertising for hundreds of local and national businesses and
events, including The Potash Corps Annual Mayor’s Cultural Gala, The Children’s
Wish Foundation, The FFUN Motor Group, Dundee Wealth Management, Airsource/
Rogers, and many more.