Thoughtlab Media

Thoughtlab Media is communication professional Craig Silliphant’s freelance writing, media, and marketing business. However, it is also more than that. It’s a think tank of creative professionals and freelancers with a variety of media and production skills. Thoughtlab develops and creates content that cuts through the clutter with smart strategy and imaginative execution. Thoughtlab Media stands for communication that is clear, concise, and creative.  
Craig Silliphant is Creative Director at Thoughtlab Media as well as Rawlco Radio, Rawlco Outdoor, and Rawlco Digital. In these capacities, he manages teams of writers, graphic and web designers, audio/video producers, voice artists, photographers, and other creatives. Craig works with local and national clients to strategize and execute campaigns in areas from advertising to communications. Like an old west gunslinger hired to save a town from bandits, he’s a writer and creative director here to help manage your creative.

Craig is an award-winning writer, marketer, and filmmaker. He is also a well-known broadcaster, journalist, and critic that covers film, music, dining, advertising and culture on radio, TV, in print, and on the web. He is editor of the culture website, The Feedback, and author of Exile Off Main Street: Random Dispatches from the Saskatoon Music Scene. He wrote and co-produced the Global Television national documentary, Stolen Sisters.

Writing & Editing

You need a feature article for your magazine or a ghost written blog for your SEO. Craig Silliphant and the Thoughtlab writers have a wealth of experience. From writing in local magazines and blogs on a variety of topics, to writing in country-wide publications like The National Post, to advertising copy, he has written in almost every medium, in almost every tone. Craig was also voted best writer in the Planet S Readers’ Poll seven years in a row.


Design is about more than cool looking art; it’s about truly effective communication and solving problems. Whether you need a gig poster or a giant bus wrap, the Thoughtlab team has ideas for you. Craig Silliphant is the Creative Director at Rawlco Outdoor in Alberta and Saskatchewan and there isn’t much he and his talented designers haven’t had experience with.

PR & Communications

You need a press release or a bio. The Thoughtlab writes communication materials for both big companies and smaller entities, like local musicians and creative artists. They also have partners in publicity that can handle bigger scale campaigns.

Advertising Strategy

Craig and The Thoughtlab have worked with thousands of clients, both national and local. Too much advertising is driven by entertaining, hit and miss ideas instead of effective messaging. Thoughtlab focuses on strategy first, so the ideas that evolve into your creative can actually bring customers to your door.

Audio Production

Craig and his audio producers have decades of experience creating and recording music as well as producing advertising audio that revels in theatre of the mind. They aren’t a full service recording studio for bands, but they have partners who are if you need recommendations.

Video Production

The Thoughtlab has partners in video production for major productions. Craig Silliphant has also acted as writer, producer, and creative director on a number of productions from music videos, documentaries, to professional videos and marketing materials. He also does consultation with clients that are working with outside companies to ensure that their messaging is coming through loud and clear.


Thoughtlab Media has a variety of photographers in different cost categories at their disposal. They have done everything from press kit materials to photography for magazines and websites or design projects.

Broadcasting & Journalism

Craig Silliphant has been a broadcaster and journalist for almost 20 years, covering everything from arts and culture to business and other topics. He appears on media outlets like CTV, CBC, Global TV, Rawlco Radio, Shaw TV, CFCR Community Radio, and more.

  • Craig Silliphant is a creative, collaborative advertising partner who is always willing to look at new perspectives.  He is willing to work with my creative material and refine it into concise, meaningful and provoking ad messages.

    • Melanie Boldt, Pine View Farms
  • Craig [is] absolutely one of my most trusted writers.  He’s an eight-time winner of the Best Of Planet S Award in our annual Best of Saskatoon readers’ Choice Poll.

    • Chris Kirkland, Former Editor, Planet S Magazine

Drop us a line — we’d love to work together, or help you find the right person for your project.

General Inquiries:

Craig Silliphant: